Plan the stand around your audience.
InterTabac is a specialist trade exhibition in Dortmund. For exhibitors planning their stand, the practical questions include how products are presented, where professional meetings take place and how hospitality is supported without crowding the space. Zeno can scope the stand design and delivery around those requirements, using your confirmed footprint and the organiser’s current instructions.
Give each function a place
Identify the balance between display, discussions and hospitality before committing to a shape or finish. Visitors should be able to identify the reception point and move to a meeting without crossing a service area. Establish which products need secure storage and which must be accessible to the stand team throughout the day.
Plan hospitality as an operating space
A counter or lounge needs more than furniture. Confirm staffing, replenishment, back-of-house storage, cleaning and any equipment requirements. Draw the movement of hosts and guests through the layout so service does not compete with conversations. Product demonstrations or hospitality activities must be checked against the organiser’s applicable rules before they are included in the final brief.
Resolve finishes and installation together
An illuminated feature, detailed finish or enclosed meeting room changes the production and installation scope. Approve material references, artwork and equipment information early enough for technical development. Check the current Messe Dortmund and InterTabac documentation for access, submissions and service orders; do not reuse a past edition’s deadlines without confirmation.
What to include in your InterTabac Dortmund brief
- Display inventory and secure storage requirements
- Meeting spaces and desired level of privacy
- Hospitality equipment, staffing and replenishment route
- Approved finishes, graphics and lighting brief
- Current organiser instructions and delivery-access plan
Add your stand dimensions, budget guidance and delivery scope. Mark provisional information so it can be resolved during the first review.
Download the brief template ↓