Interactive and digital exhibition experiences in Europe

Interactive exhibition experiences turn a message into something visitors can explore. We connect content, interface design and AV with the physical stand, whether the brief calls for a product presentation, a short game or a guided digital experience.

Who it’s for

For exhibitors who need visitors to explore, try or understand something at the stand.

Share your brief Explore the scope

Play. Connect. Explore.Illustrative concept · AI-generated

Bring visitors together with a hands-on touchscreen game that invites participation and starts conversations.

300+Exhibition stands delivered across Europe

Your service scope

From your brief to a defined set of deliverables.

Give visitors a reason to take part. Zeno brings digital content, AV and interactive experiences into the stand design, connecting what happens on screen with the products, people and conversations around it.

Interaction and content concept
Interface, motion and experience design
AV, hardware and stand integration
Testing and show support

Start with the visitor action

Decide what the experience should help visitors understand or do. A guided product demonstration, a short game and an interactive presentation serve different purposes. We define the concept, content and interaction around your audience, message and available time, with a clear role for the stand team.

Connect the interface to the stand

Interface design, motion, screens and hardware need to fit the physical space. Plan viewing distances, reach, sound, lighting, power and connectivity alongside visitor flow. Agree who supplies the equipment, brand assets and content, and how these elements will be integrated into the stand.

Test the complete experience before opening

The agreed scope covers testing of the interaction and its hardware integration. Plan how staff will start and reset the experience, assist visitors and respond if a device or connection fails. Confirm show-support responsibilities, content approvals and any data-handling requirements before launch.

Digital content within a physical space.

View all projects

These portfolio photographs show screens, product demonstrations and their relationship to the stand. The pictured client products are distinct from any separately commissioned software experience.

SAM4S stand displaying self-ordering kiosks at EuroCIS in Düsseldorf — SAM4S EuroCIS · Düsseldorf, Germany
Product demonstration reference: self-ordering kiosks displayed on the SAM4S stand.

Anuvu exhibition stand with circular overhead branding and interactive displays at WTCE in Hamburg — Anuvu WTCE 2025 · Hamburg, Germany
Visitor-facing displays sit within Anuvu’s open demonstration environment.

Before you commission

Choose the interaction before choosing the hardware

Start with the idea a visitor should take away. Decide how long the interaction should last, whether it needs a host and how the next visitor starts. Touchscreens, motion content, games and immersive formats each create different space and support requirements. Short, understandable instructions help people participate in a busy exhibition environment.

Bring these details into the brief

The message, audience and intended visitor action
Content assets, language versions and approval owners
Expected session length, queue space and staff involvement
Screen, hardware, power, connectivity and support requirements

Use our exhibition brief guide

What shapes the quotation?

Compare the full service scope, including items supplied by your team or ordered separately. The right estimate depends on the requirements of your project.

Content and interaction

The number of screens, interaction paths, languages and revisions affects development effort.

Hardware and integration

Displays, devices, mounting, cabling and stand integration need a coordinated specification.

Operation at the show

Allow for testing, staff familiarisation and the agreed level of technical support.

Understand exhibition stand costs

Useful answers

Your questions, before the next step.

Explore the details before you share your brief.

Can an interactive experience be added to an existing stand design?

Yes. Share the layout, available space, visitor objectives and proposed equipment. We review the physical and technical requirements before defining the content and integration scope.

Does the experience need an internet connection?

That depends on the features. Share the venue connectivity arrangements early so we can identify which functions depend on a live connection and plan appropriate fallback behaviour.

Can an exhibition game work without a long explanation?

Yes. A brief can prioritise one clear action, a short session and an immediate result. The interaction still needs testing with people unfamiliar with it, plus an easy reset for the next visitor.

Can you include AR or VR in an exhibition stand?

AR and VR can be assessed as part of the experience brief. The choice depends on the content, visitor throughput, available space, device handling and support arrangements. We define the appropriate format and delivery scope with you.

Can the experience collect leads?

Lead capture can be scoped where it serves the visitor journey. Agree the information requested, visitor notice, consent where required, storage and access arrangements before development. Participation does not have to depend on submitting personal details.

Plan the service around your European show.

Venue access, submission dates and organiser services vary by exhibition. Share your actual show details so we can define the requirements for that event.

WTCE Hamburg stand planning Exhibition planning resources Exhibiting in Germany European venue directory Read the related Insights guide

Let’s define your next exhibition.

Send the show, stand dimensions, dates and objectives. Include what is already agreed and where you need support.

Share your brief