- Client
- Seoul
- Exhibition
- IMEX
- Location
- Frankfurt, Germany
A selected project from Zeno’s European portfolio.
This record shows the client, exhibition, location and completed environment. Further project details are published only when client-approved information is available.
Plan a stand for a similar showOne destination identity across a shared pavilion
The Seoul pavilion at IMEX in Frankfurt combines a blue illuminated canopy with destination branding and multiple meeting positions. The wide project photograph shows a shared identity above a layout designed around separate points of engagement.
For a comparable pavilion brief, identify the participating teams, meeting requirements, shared facilities and wayfinding needs early. A unified brand presence and clear individual meeting areas can be planned together.
Begin a similar brief with a participant schedule: who needs a meeting position, how many people each appointment involves and which services are shared. Coordinate partner artwork through one approval process. These planning lessons relate to the visible pavilion arrangement; the project record does not establish unconfirmed dimensions, capacity or commercial outcomes.
Planning for IMEX Frankfurt?
Explore next-edition information and practical considerations for your own stand. This portfolio project is separate from the upcoming show.
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